PROJECT FLOURISH PLANS APPROVED!

We’re delighted to let you know that our plans for Project Flourish at Kensal Canalside have been granted planning permission by the Royal Borough of Kensington and Chelsea (RBKC). 

The development, which will be brought forward by Ballymore and our development partner Sainsbury’s, will deliver 2,519 new homes, of which at least 500 will be affordable, plus two parks and a local high street with new offices, shops, cafes and restaurants – with a reinstated, historic canal basin at its heart. The plans also include a new flagship 60,000 sq ft Sainsbury’s supermarket. 

The proposed neighbourhood will deliver much-needed new homes for London on a 19-acre brownfield, former gasworks site – a large proportion of which has been closed off to the public for over 40 years. 

John Mulryan, Group Managing Director at Ballymore, said:

“We are pleased that the RBKC planning committee has given approval for our project at Kensal Canalside. This will be an exemplar project, showing how we can turn a complex, former gasworks into a thriving place full of character delivering over 2,500 much needed new homes. Kensal Canalside will bring thousands of jobs, a new high street, leisure spaces - all of which will be game changing not just for the people who’ll move here, but for thousands of residents in the wider community.

“Kensal Canalside demonstrates the partnership approach we are taking to deliver large numbers of high-quality homes across the capital – in this case with Sainsburys. The collapse in housing starts in London is a serious threat to our city and the wider country. With our partners and local councils we have a responsibility to build increasing numbers of new homes, and we know that large, under-used brownfield sites like this can make a significant contribution to delivery.

“We’re hugely grateful to all our partners on this project, and to RBKC, for getting us to this point – there are many more milestones ahead.”

Since our plans were submitted to RBKC for consideration last November, 1,723 comments were submitted to the planning portal in support of the proposals. Thank you for your support and for reading our updates. 

We will be in touch again once we have more news to share. In the meantime, if you have any questions, please feel free to contact us by emailing info@projectflourish.co.uk or calling 0800 772 0475 (no charge phone line).