Welcome to Project Flourish

Ballymore and Sainsbury’s are working together to deliver a new neighbourhood within the Kensal Canalside Opportunity Area. The new neighbourhood will deliver much-needed new homes for local people, more places to shop, more employment opportunities, and several beautiful public areas and landscaped green spaces. The plans also include the delivery of a brand-new Sainsbury’s store and café. 

We feel that our proposals for the site are an excellent way to revitalise what was previously unused industrial land.

Our dedicated project website contains lots of useful information on our plans for the Kensal Canalside Opportunity Area, including an overview of the proposals, a detailed look at who we are, FAQs to help answer your questions, and more. 

If you have any further questions after navigating the website, please feel free to drop us a message at KensalCanalside@ballymoregroup.com.


Phases


What’s next

We received consent for our hybrid planning application (Planning Application number PP/23/06575) in November 2025. We are aiming to start in late 2026 and to complete all works on site by 2038.

Further reading

More information can be found on RBKC’s own Supplementary Planning Document (Kensal Canalside SPD) by clicking here.

More information can be found on the Mayor of London’s London Plan by clicking here.

Please take a look at our drone footage of the brownfield site below.